The food industry has always been one that’s ripe for disruption, which has been seen in a variety of ways over the past few decades. From the increasing popularity of franchise models, to how the food is cooked, there have been quite a significant amount of innovations in the niche.

One of the first of these was the introduction of a delivery model, which quickly gained a significant amount of attention and soon became a standard in the industry. More recently, the internet and other technologies have been disrupting the niche in various ways.

Perhaps the most notable of these is that the internet has allowed customers to order their food online and pick it up at a restaurant or have it delivered.

There have been a variety of ways that brands have been able to capitalize on this, such as by offering streamlined ways of ordering food online.

One of the most recent advancements in this area has been self-delivery, which has grown in popularity in a variety of niches. Much of this has been seen with the likes of Amazon and a variety of other firms.

This has been shown in a variety of ways, which the video below highlights.

Reaction To Third-Party Vendors

While the majority of brands have been able to adapt to various technologies and changing consumer demands in recent years, it seems as though there’s another disruption coming.

Over the past several years, more and more companies have been taking advantage of self-delivery applications.

This is a trend that has been capitalized on by a few notable companies, such as Pizza Hut, who recently announced a partnership with ShiftPixy delivery.

There have been a variety of other firms that have also taken advantage of the growing trend, which has helped it to boom. There are several reasons why this is the case.

Perhaps the most notable of these is that third-party delivery vendors are taking up an increasingly more significant stake in the industry.

As a result, many restaurants and fast-food companies have had their revenues reduced significantly, as more and more of their margins are eaten up by delivery companies.

As a result, many companies have aimed to offer their own delivery options separate from these third-party vendors. Despite this, many may have lacked the infrastructure or technology to take advantage of the opportunity.

Much of this was driven by the fact that companies such as Uber Eats, Deliveroo, and others have quite a significant advantage in these areas.

The majority of this can be felt in the platforms that these companies have built, although their infrastructure is another notable advantage.

However, there have been a few other reasons why many firms haven’t been able to overcome third-party venders is cost.

As a result of their platforms and business models, companies such as Uber Eats and others have been able to keep their operating costs relatively low.

This isn’t something that may have been possible for many businesses, especially those who may not have been able to afford full-time drivers.

However, this is something that looks to change with the advent of self delivery apps and a few other technologies.

Advancements In Recent Years

However, there have been a variety of strategies that have helped many firms to overcome this. One of the most notable of these is self-delivery, which is something that an increasing number of businesses have been able to take advantage of. These have been driven by a few technological developments in the past few years.

Perhaps the most notable of these is the introduction of self-driving vehicles, with this also extending to a few delivery devices.

By capitalizing on these technologies, firms have begun using them to control much more of the delivery process than they would with a third-party vendor.

Alongside this, they’ve been able to significantly reduce long-term operational costs than compared to having full-time drivers. As a result, the area has become somewhat larger over the past few years.

While autonomous vehicles aren’t as common as many people may have suggested, there have been a variety of devices created that can travel decent distances themselves.

So far, the majority of these have been used by companies such as Amazon and other firms that need to rely heavily on delivering products.

Growing Niche

The self-delivery niche has become somewhat larger over the past few years, with this being a niche that wouldn’t have been possible even a few years ago.

Much of this is because there have been quite a significant number of rapid advancements in the self-driving niche.

Though a significant number of people may believe that self-driving vehicles are limited to typical cars that have been upgraded, this isn’t the case.

Instead, there have been a variety of devices created to travel from a store to a delivery location released in the past few years.

Amazon may be one of the more notable of the companies that have used these recently. These have come in a variety of sizes, with the technology giant having the devices in different sizes to deliver products.

However, the majority of these have been in the testing stages, which is also true of many other companies of such a large size. Despite this, there have been a few smaller retailers and restaurants that have been able to capitalize on the niche.

As a result, there have been a few applications and platforms that have been developed for companies to take advantage of the area further.

These continuing advancements and the testing that many companies are making should mean that the niche will continue to grow in the coming years.

Various Issues

While the niche could offer quite a significant number of benefits, there are a few potential issues that may arise. One of the most notable of these is determining where and when products should be picked up so they can be delivered.

While this mightn’t be an issue for companies with only one or two locations, it can be one for larger companies. The primary reason for this is that a business will need to determine where an optimal position for pickups will be while still providing quality delivery times.

Alongside this is that there could be some large costs associated with starting with the service. However, this could be minimized by partnering with a company that provides affordable access to self-driving devices.

This could prove to be a cost-effective investment long-term, although the short-term costs will be notable.


Over the next few years, self delivery looks set to become increasingly prominent across a variety of industries. As such, it’s something that should provide quite a significant number of benefits for companies that take advantage of it.

Perhaps the most notable benefit for companies is that they’ll be able to significantly reduce operating costs, especially if the service takes over their full-time delivery.

By doing so, companies should be able to pass these savings onto customers, which may then bring a variety of their own rewards.

This is also true if companies can reduce the margin that many third-party vendors may eat into with their deliveries.

Alongside this is the fact that the service may offer food companies the opportunity to up-sell when a customer is in-store. While this may be somewhat minimal, it’s much more than what many could expect with typical deliveries.

Offering a self-delivery option also means that companies will be able to have much more control over the process than they would have with third-party vendors. This is something that could provide many more benefits further on.

Perhaps the most notable of these is that brands will no longer have to rely on other firms for their customer service during delivery.

This is something that can be an issue for many businesses, who may often want to be represented in a particular way, which may not be possible with third-parties.

Alongside this, the majority of companies may also be able to take advantage of a certain amount of data collection with their self-delivery, which can subsequently be used in a variety of areas.

With each of the benefits that can be felt through the service, it’s something that many companies may want to take advantage of.

Though there may be some bumps in the road during this time, this is something that’s inevitable with any growing niche. As a result, they should be overcome quite quickly.

As customers are expecting increasingly more from companies, it can be vital to capitalize on the technology as soon as possible.

By doing so, you should be able to reap more of the rewards that come with the platforms. Failing to do so could mean that a company will be playing catch up with much of its competition.

Naturally, this is something that the majority of people may want to avoid. Though it may cost a certain amount to implement at the beginning, this should be seen as an investment that could reap quite a significant amount of rewards. As a result, there are few reasons not to consider it.